Campaign production case studies

From supplied creative to finished campaign assets: explore how The Pixel Smiths handles adaptation, versioning and promotional production at scale.

Colgate: roughly 30 assets from a couple of editable files

The client needed a varied set of digital advertising assets quickly, using print materials they already had. The assignment was to adapt that existing creative for social media and programmatic placements.

Starting with a couple of editable files, a preproduction meeting and a brand guide, The Pixel Smiths produced roughly 30 assets. The mix included static creative, animated assets and videos across standard social and programmatic sizes.

A small set of source files became a mixed collection of campaign assets, meeting the client’s need for a quick, practical way to turn existing print creative into digital production deliverables.

Tommy Bahama: more than 300 assets from 10 editable masters

The brief was to turn 10 supplied editable master files into a broad set of assets for social media and programmatic advertising.

The Pixel Smiths adapted the master creative into more than 300 assets. One supplied file became 30 different iterations, showing how an existing master could support a much larger set of campaign placements.

The assets were delivered with minimal feedback, within budget and on time. This project demonstrates the team’s ability to handle a large volume of campaign adaptations while keeping the review and delivery process efficient.

Old Navy: more than 2,000 static and animated promotional pieces

The Pixel Smiths produced more than 2,000 static and animated pieces for Old Navy promotions across the United States.

This body of work demonstrates production capacity across a substantial volume of promotional creative, with both static and animated pieces in the delivered mix.

Discuss your next campaign production brief with The Pixel Smiths.